Compare channels on the same basis
View ad spend, conversions, value, ROAS and cost per conversion together.
Roots for marketing teams
Support your marketing budget with one comparable view across every channel.
Bring ad spend, measured conversions and customer journeys together. Discuss the same figures with colleagues and show what a budget decision is based on.
A familiar budget meeting
Every channel presents a different success story, but the total does not add up.
- 01Google, Meta and analytics use different windows and allocation rules.
- 02Management asks which channel contributes while platform figures overlap.
- 03Colleagues need access, but not everyone carries the same responsibility.
For your internal team
From channel debate to a verifiable budget decision
Test another allocation
Switch attribution models. The fixed number of measured conversions stays the same; only the channel allocation changes.
Share reports and insights
Schedule report emails, create a read-only share link and invite colleagues to the Roots account.
Keep assumptions visible
Roots presents budget guidance as a proposal. Value estimates, the selected model and review point remain visible.
Channel comparison
The same measured result, a different allocation
The live demo uses clearly labelled sample data, so you can explore comparisons and model changes without an account.
Clarity first
Common marketing team questions
- Does Roots replace our existing analytics?
- No. Roots places attribution, costs and measured journeys alongside your analytics so you can investigate differences.
- Does Roots prove which channel caused a sale?
- No. An attribution model allocates value across measured touchpoints. It supports comparison, but does not prove causation.
- Can colleagues work together?
- You can invite colleagues and share reports or a read-only link. Agree internally who is allowed to make changes.
Start with 1 website
Starter costs €249 per month excluding VAT for up to 250,000 sessions. Scale and Growth provide room for more websites and sessions.
Make your next budget conversation more concrete
Explore the channel comparison in the live demo first, or measure your own website during the free trial.
No credit card required.